Real pool builders. Redesigned.
Full homepage redesigns for real pool builders. Each concept is a working prototype with AI-powered interactions, luxury design systems, and conversion optimization — built to show what's possible.
Pivot Custom Pools
Scottsdale, AZ“Where Engineering Meets the Sonoran Landscape.”
Full 12-section Modern Artisan redesign for a luxury Silverleaf pool builder. Dark volcanic palette, AI concierge, investment configurator, and 6-project portfolio.
Scottsdale Pools
Scottsdale, AZ“Designed for the Way You Live.”
Complete redesign for a family-owned builder with the perfect domain name but zero keyword rankings. Light/dark theme toggle, real Google reviews, and interactive investment estimator.
Catalana Custom Pools
Scottsdale, AZ“Crafted for the Desert. Built to Last.”
18 years of Scottsdale pool building, 76 projects — trapped on a 3-page GoDaddy site ranking on page 6. This redesign shows what their craftsmanship deserves.
Morris Pools
Scottsdale, Phoenix & Queen Creek, AZ“Where Water Meets the Desert.”
Luxury pool builder with a 33/100 mobile PageSpeed and zero keyword rankings — redesigned with 316 real project photos, AI concierge, investment configurator, and Playfair Display typography.
The Modern Artisan
Scottsdale, AZ“The Architecture of Water.”
Our gold-standard template — the 12-section luxury pool builder homepage that sets the bar. Every section, every interaction, every detail designed to convert high-net-worth homeowners.