Privacy Policy

1. Who We Are

PoolBuilderWebsiteDesign.com (“we,” “us,” or “our”) is a web design and digital marketing agency that works exclusively with pool builders. Our website is located at poolbuilderwebsitedesign.com.

If you have questions about this policy, contact us at:
Email: hello@poolbuilderwebsitedesign.com

2. What Information We Collect

Information You Give Us Directly

When you fill out a contact form, request a consultation, use our free tools (Website Grader, Cost Calculator, Financing Calculator), or apply for a founding client spot, we may collect:

• Your name
• Your email address
• Your phone number
• Your company name and website URL
• Any message or project details you include

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

• Your IP address
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each
• Referring website (where you came from)
• Date and time of your visit

This information is collected through cookies and analytics tools (see Section 5).

Information From Our Free Tools

When you use our Website Grader, Cost Calculator, or Financing Calculator, we collect the inputs you enter (such as your URL, project cost estimates, or financing preferences) in order to generate your results. If you submit your name and email to receive a full report, we store that information.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and consultation requests
• Deliver the free tools, reports, and results you request
• Send you information about our services when you have opted in
• Improve our website, tools, and content
• Understand how visitors use our site through aggregate analytics
• Comply with legal obligations

We do not use your information for automated decision-making or profiling that produces legal or significant effects.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information with:

Service providers who help us operate our website and tools — including our hosting provider (Amazon Web Services / Amplify), email service providers, and analytics platforms. These providers are contractually required to protect your data and use it only to perform services for us.

AI services— our Website Grader and related tools use the Gemini API (Google) to generate personalized reports. When you use these tools, your inputs and website URL are sent to the API to generate your result. Google's API usage policies apply to data processed through their services.

Legal requirements — we may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

Business transfers — if we are acquired, merge with another company, or transfer our assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

5. Cookies and Analytics

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

What Cookies We Use

Essential cookies: Required for the website to function. These cannot be disabled.

Analytics cookies: We use Google Analytics to understand how visitors use our site — which pages are most visited, how long people stay, where they come from. This data is aggregated and anonymized. We use it to improve the site, not to identify individuals.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Managing Cookies

Most browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of our website may not function correctly.

6. Data Retention

We retain your personal information for as long as necessary to provide the services you requested and to comply with our legal obligations.

Contact form submissions and tool results are retained for up to 24 months unless you request deletion earlier.

If you ask us to delete your information, we will do so within 30 days except where we are required by law to retain it.

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. Our website is served over HTTPS. Our hosting infrastructure (Amazon Amplify / AWS) is enterprise-grade with industry-standard security practices.

No method of transmission over the internet or electronic storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

8. Your Rights

Depending on where you live, you may have certain rights regarding your personal information:

Access: You can request a copy of the personal information we hold about you.

Correction: You can ask us to correct inaccurate information.

Deletion: You can ask us to delete your information. We will comply unless we are required by law to retain it.

Opt-out of marketing: Every marketing email we send includes an unsubscribe link. You can also email us directly at hello@poolbuilderwebsitedesign.com to be removed from all marketing communications.

Data portability: You can request your information in a portable format.

To exercise any of these rights, email us at hello@poolbuilderwebsitedesign.com. We will respond within 30 days.

9. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, and share
• The right to delete your personal information
• The right to opt out of the sale of your personal information — we do not sell personal information
• The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, email hello@poolbuilderwebsitedesign.com with “CCPA Request” in the subject line.

10. Children's Privacy

Our website is intended for business owners and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites — including lender websites (Lyon Financial, HFS Financial, Viking Capital), tool platforms, and industry resources. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the “Last updated” date at the top of this page. If the changes are significant, we will make reasonable efforts to notify you — for example, by posting a notice on our website or sending an email to subscribers.

Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests related to this privacy policy or your personal information, contact us:

PoolBuilderWebsiteDesign.com
Email: hello@poolbuilderwebsitedesign.com

We will respond to all privacy inquiries within 30 days.