Website design for pool builders that actually closes deals.
We design custom websites exclusively for pool builders that rank on Google, get cited by AI search engines, and convert visitors into booked consultations — built and live in 30 days.
20 minutes. We audit your site live. Zero obligation.
Sound familiar?
If you're dealing with any of these, you're not alone — but they only get worse without the right system.
Your phone isn't ringing enough
You know you do great work, but homeowners can't find you online when they're ready to build.
You're wasting time on tire-kickers
Hours spent on site visits and estimates for people who were never serious about building a pool.
Prospects go dark for months
They seemed interested, then disappeared. Six months later, you see them post a pool — built by someone else.
Your website is a digital brochure
It looks nice but doesn't generate leads, educate buyers, or help you close. It just sits there.
You depend on paid ads for every lead
Spending thousands on Google and Facebook ads, buying leads at $40+ each — and most of them never answer the phone.
You have no idea who visited your site
Hundreds of people browse your website every month. You never know they were there — and neither does your sales team.
These aren't marketing problems — they're website problems. Your site should be qualifying leads, educating buyers, and booking consultations for you.
Stop leaving $150K+ in
the deep end every month.
A single pool lead can be worth $66K+. Drag the sliders to see what your current website might be costing you.
Most pool builder websites convert 1–3% of visitors into leads
Revenue you're leaving on the table every year:
Same traffic. Same close rate. Just a website that actually converts — 5% instead of 1.5%.
Nothing about your business changed. Same traffic, same sales team, same close rate, same project values. The only difference is your website — fast load times, real project photos, video testimonials, SEO that ranks on Google and AI search engines, and a design that converts visitors into booked consultations. That's the conversion rate shift — from 1.5% to 5%.
Find out where your pool builder website is losing deals.
Answer 6 quick questions. Get a personalized report showing exactly where you're losing leads — and how to fix it.
Everything a pool builder needs
to dominate online.
Four core services. One focus: pool builders. We don't serve HVAC companies, roofers, or dentists. Just pool companies — which means we're very good at this specific thing.
Custom Website Design
Not a template. A bespoke site built around how pool buyers actually make decisions — visual inspiration first, trust second, conversion third.
- Looks great on every device — visitors stay longer
- Showcase your best work so buyers trust you instantly
- Turn visitors into booked consultations, not just inquiries
- Let homeowners check financing before they call
- Loads fast — so you don't lose impatient buyers
- Live in 30 days or we work free until it is
Copywriting
We write every word. Pool-specific copy that speaks to homeowners at every stage — from "backyard pool ideas" browsers to "ready to sign" buyers.
- Every page written for you — zero homework
- Rank higher because copy is SEO-ready from day one
- Sounds like you, not a generic template
- Answers the questions that stop buyers from calling
- Shows your process and pricing so leads arrive educated
- Ongoing blog posts that bring in new traffic monthly
Search Dominance
Search has split into three engines. We optimize for all of them — Google rankings, AI citation on Perplexity, and ChatGPT recommendations.
- Show up when homeowners Google pool builders near them
- Get cited when someone asks Perplexity for recommendations
- Get named when someone asks ChatGPT who to hire
- Appear in the Google Maps pack for your service area
- Stand out in search results with rich preview snippets
- Monthly report showing your Google rankings and traffic growth
Hosting & Maintenance
Fast, secure hosting included in every plan. We handle updates, security, backups, and uptime — so you never have to think about it.
- Your site stays online — we guarantee it
- Protected against hackers and data loss
- We handle all updates so nothing breaks
- Leave anytime — you own your site and domain
Google Business Profile
Your GBP is often the first thing pool buyers see. We optimize it so you show up in the map pack, get more reviews, and convert searchers into calls.
- Show up in Google Maps when buyers search nearby
- Get found for the right services in the right areas
- Turn happy customers into 5-star reviews
- Keep your profile active with fresh photos and posts
- Answer questions before buyers even visit your site
- See how many people find and call you each month
Supercharge your site with
powerful add-ons.
Every plan works great on its own. These add-ons take it further — add one, both, or neither.
Pool Canvas AI Integration
Add Pool Canvas to any plan and turn your website into an interactive sales machine. Homeowners design their dream pool in their actual backyard — then book a consultation already sold on the idea.
Swimming Pool Cost Calculator
Embed an interactive cost calculator on your website that lets homeowners estimate their pool project cost in minutes — capturing qualified leads while educating buyers before the first call.
Real pool builders.
Real redesigns.
We audit real pool builder websites and build full concept redesigns — live, interactive sites you can click through. These aren't mockups. They're working proof of what your site could be.
Pivot Custom Pools
RedesignLuxury Scottsdale builder doing $200K+ projects in Silverleaf — redesigned from a 27-second WordPress site into a dark volcanic showcase with AI concierge and investment tools.
Catalana Custom Pools
Redesign18-year Scottsdale builder with a 3-page GoDaddy site — redesigned into a warm limestone showcase featuring 76 real project photos, AI concierge, and dark/light theming.
Scottsdale Pools
RedesignFamily-owned builder with the perfect domain name but zero keyword rankings — redesigned with dark/light theme toggle, real Google reviews, and AI-powered interactions.
Morris Pools
RedesignLuxury builder serving Scottsdale, Phoenix & Queen Creek with a 33/100 mobile PageSpeed and zero keyword rankings — redesigned with real project photos, AI concierge, and investment tools.
Every founding client gets a fully custom design unique to their brand, market, and pool style.
Get your custom design →Most pool builders are only
playing one of three games.
For years, the game was simple: rank on Google, get traffic. That game still matters — but it's no longer the only one being played.
Rank on Google
Where homeowners start their search. Keyword rankings decide who gets found. Your SEO foundation has to be solid before anything else works.
Get cited by AI search
AI search engines synthesize answers and cite their sources. Generative Engine Optimization determines whether your site gets cited — or your competitor's does.
Get recommended by ChatGPT
When someone asks ChatGPT "who's the best pool builder in [city]?" it gives one answer. Answer Engine Optimization determines if that's you.
See where you stand right now
Enter your details and run all three searches in 2 minutes.
Try it yourself — run all three searches above.
We optimize for Google, Perplexity, and ChatGPT from day one.
The only pool builder website design agency
built for 2026 — not 2016.
How we stack up against Contractor Gorilla, Pool Marketing, Poologics, and Houzz — verified against publicly available information as of March 2026.
Based on publicly available information as of March 2026. Competitors referenced include Contractor Gorilla, Pool Marketing, Poologics, and Houzz Pro. If anything is inaccurate, let us know and we'll correct it immediately.
Every plan includes:
No "contact us for a quote."
Real numbers, right here.
Small one-time setup fee. One simple monthly subscription. No surprise invoices. Cancel anytime — you always own your site and domain.
- Homepage, services, gallery, about & contact
- All copy written for you
- Looks great on every device
- Basic Google SEO setup
- Hosting, SSL & support included
- Live in 30 days, guaranteed
- SEO/GEO/AEO optimization
- Pool Canvas AIAdd-on
- Full website — core pages plus service areas & landing pages
- All copy written for you
- Found on Google, Perplexity & ChatGPT
- 2 blog posts per month
- Google Maps optimization
- Monthly performance reports
- Hosting, SSL & priority support
- Live in 30 days, guaranteed
- Pool Canvas AIAdd-on
- Everything in Growth
- Unlimited pages as your market demands
- 4 blog posts per month
- Competitor monitoring
- Lead tracking & CRM integration
- Quarterly strategy sessions
- Dedicated account manager
- Pool Canvas AIAdd-on
- Everything in Pro
- Multi-location website network
- Managed Google & Meta ads
- Custom AI lead qualification
- Dedicated growth strategist
- Weekly performance reviews
- Priority support with SLA
Pool Canvas AI available as an add-on on any plan. Learn more →
🔓 Cancel anytime. Buy out your site, code, content & domain for a flat fee — no lock-in.
We're launching.
That's your advantage.
We're selecting 3 pool builders to work with at a discounted rate in exchange for feedback and a documented case study. Same quality — just a better price while we build our portfolio.
20% off published pricing
Same quality, same process, same guarantee — permanently locked in for your first year.
Priority build — live in 30 days
Your project jumps the queue. Full capacity dedicated to making your site exceptional.
Free 90-day performance review
We track traffic, leads, and conversions for 90 days and optimize at no extra cost.
From signed agreement to
live site in 30 days.
Discovery Call
20 minutes to understand your business, market, and goals.
Strategy & Design
Sitemap, wireframes, and design direction for your approval.
Build & Copywrite
Full site built. All copy written. Two revision rounds.
QA & Launch
Speed tested, SEO configured, cross-device checked, then live.
Ongoing Growth
Monthly SEO, content, reporting, and optimization begins.
Built by someone who
knows your industry.
I'm Kes — a full-stack developer and SEO strategist who got tired of watching pool builders pay $10K+ for generic agency websites that don't convert. So I built a service specifically for your industry.
Every concept redesign on this site is a real, working website I coded from scratch — not a Figma mockup or a WordPress template. I audit real pool builder websites, identify what's costing them leads, and build something dramatically better.
Kes Browne
Founder & Lead Developer
“I build every site myself. No outsourcing, no junior devs, no templates. When you work with me, you get direct access to the person writing every line of code and every word of copy.”
Book a call with KesEverything you need to make
a confident decision.
Stop losing leads to
better-designed competitors.
Book a free 20-minute website audit. We'll show you exactly what your site is costing you — no pitch, no pressure.
✓ We screen-share your site and audit it live
✓ You get a gap report with specific fixes — yours to keep either way
✓ If it's a fit, we send a proposal. If not, no hard feelings.