Real pool builder websites. Redesigned.
We audit real pool builder websites, identify what's costing them leads, and show exactly how we'd fix it — with concept redesigns and detailed explanations.
Each case study starts with a full website audit — Google PageSpeed analysis, SEO gap assessment, structured data review, and mobile experience testing. We document every issue we find, from slow load times and missing schema markup to thin content and broken conversion paths. Then we show what a high-performing version of that site could look like with a complete redesign concept.
Most pool builders don't realize how much business their website is leaving on the table. A slow site, weak SEO, or a missing Google Business integration can mean dozens of lost leads every month — homeowners who searched for a pool builder in your area but never found you, or found you and left because the site took too long to load.
These case studies are drawn from real pool companies across Arizona. Whether you're running a WordPress site, stuck on a proprietary platform like Hibu, or using a basic GoDaddy template, the patterns we uncover here likely apply to your website too. Browse the audits below to see what we found — and what we'd change.
What we audit in every case study
Every audit follows the same rigorous process. We run each pool builder's website through the same checks Google uses to rank and evaluate sites, then layer on conversion-focused analysis specific to the pool industry.
Mobile and desktop Core Web Vitals, Largest Contentful Paint, Time to Interactive, and overall load time.
Current keyword positions, missing title tags, thin content pages, and local search visibility gaps.
LocalBusiness schema, FAQ markup, review stars, and other rich result opportunities Google looks for.
Responsive layout issues, tap target sizing, font readability, and mobile-first usability problems.
Word count per page, duplicate content, missing service descriptions, and blog or portfolio gaps.
Call-to-action placement, contact form visibility, trust signals like reviews, and lead capture paths.
We publish new pool builder website audits regularly. Want yours reviewed?
Submit your site for a free audit →Want to see your website audited?
We'll run a full PageSpeed, SEO, and conversion audit on your pool builder website — completely free. You'll get an honest breakdown of what's working, what's not, and exactly what we'd change to help you rank higher and win more leads.
No sales pitch, no obligation. Just a detailed audit you can use whether you work with us or not.
Submit your site for a free audit