Case Studies

Real pool builder websites. Redesigned.

We audit real pool builder websites, identify what's costing them leads, and show exactly how we'd fix it — with concept redesigns and detailed explanations.

Copper Leaf Pools — pool project photo

Copper Leaf Pools

Scottsdale, AZ

Custom pool and spa builder in Scottsdale with a 14/100 mobile performance score, no schema markup, and missing trust signals. 12 issues identified costing them leads.

14/100 Mobile SpeedNo Schema MarkupMissing Reviews
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Blue Wave Pools & Spas

Mesa, AZ

25-year pool builder locked into Hibu's proprietary platform. 56/100 mobile PageSpeed, 7.1s load time, ranks #15 for their primary keyword.

Hibu Platform Lock-in56/100 Mobile Speed#15 for Scottsdale
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Scottsdale Pools — pool project photo

Scottsdale Pools

Scottsdale, AZ

Owns the perfect domain — scottsdalepools.com — yet doesn't rank in the top 100 for a single Scottsdale pool keyword. Decent PageSpeed, zero SEO strategy.

Zero RankingsNo SchemaBroken Gallery
Read the full audit →Redesign available
Pivot Custom Pools — pool project photo

Pivot Custom Pools

Scottsdale, AZ

Luxury Silverleaf pool builder with world-class craftsmanship — and a 27-second mobile load time. Portfolio pages have 45 words each. Ranking #39 for their primary keyword.

27.3s Mobile LCP45-Word Portfolio Pages#39 for Scottsdale
Read the full audit →Redesign available
Catalana Custom Pools — pool project photo

Catalana Custom Pools

Scottsdale, AZ

18 years of Scottsdale pool building and 76 completed projects — trapped on a 3-page GoDaddy website. Zero keyword rankings, no schema, no blog. We scraped their 76 project photos and rebuilt everything.

3-Page GoDaddy SiteZero Rankings76 Hidden Projects
Read the full audit →Redesign available
Morris Pools — pool project photo

Morris Pools

Scottsdale, Phoenix & Queen Creek, AZ

Luxury pool builder serving three Arizona cities with a 33/100 mobile PageSpeed, 23-second load time, and zero keyword rankings. WordPress + Elementor bloat is the root cause.

33/100 Mobile Speed23s Load Time#86 for Scottsdale
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